Wouldn't you like to know...
Baa Baazaar was born...
from a fervent hope that someone inside Nicole Elsasser’s phone might want to talk with her about printed wallpaper, ceramic fruit, country cottages engulfed in soupy fog, or the mighty power of objects to hold meaning. With a newborn baby in her arms, Nicole started an instagram account & would share images of what she had found beautiful for as long as she could remember.
Nicole had spent a 90s suburban childhood pretending she was on the Yorkshire Moors, and the tension between her reality & fantasy formed a thin ridge on which her aesthetic sensibility dances like a cat with a fiddle. Eclectic down to her very bones, Nicole craves juxtaposition; the beautiful and the strange, in sweet sweet harmony.
Here is another person.
Being a very logical and pragmatic child, Sophia loved to play pretend, but like...a very serious pretend. Playing store and house was more about creating the RIGHT space with the RIGHT items (even as a seven year old). She learned how to use her hands to create the toys and world she desired. As Sophia grew, she dreamed of having a shop, preferably one that looked like the bookstore from You've Got Mail. She learned how to sew a petticoat after her 300th viewing of Little Women (the one with Winona Ryder, of course). She found inspiration in the history and folk traditions of her Ukrainian culture. After going to film school, she honed her design skills working in set decoration and eventually founded a successful modern gift basket company, Present Day Gifts, in 2015. Through the years, Sophia has continued to use her hands, education and love of design to create beautiful spaces all around her.
One wintry night Sophia smiled at Nicole over a glass of wine and said "This Baa Baazaar thing, let's make it a shop."
Baa Baazaar is a space of whimsies and comforts
Where more is more and inspiration from the past is braided together with the freshness of the present. The objects in the shop are vibrant, eclectic and tell the story of their maker’s touch. With imaginative curation and humour, Baa Baazaar is offering a fresh perspective on the nostalgic. This shop was made whole-heartedly & it just might make you feel like a kid again.